Founded in Paris in 1837, Hermès has long been a symbol of luxury, renowned for its unwavering commitment to craftsmanship and quality. Extending this legacy to underwear, the brand redefines intimate wear with a blend of functionality and elegance. Unlike mass-market products, Hermès underwear focuses on details that elevate the wearing experience to an art form.
Premium materials are the foundation of its excellence. Adopting high-grade ice silk and other skin-friendly fabrics, each piece boasts exceptional breathability and softness, feeling like a second skin while ensuring a non-restrictive fit. The brand employs seamless bonding technology, eliminating bulky seams to achieve a sleek, comfortable silhouette that complements the body’s natural lines.
Embodying Hermès’ design philosophy of "beauty, practicality, and timelessness", the underwear features understated aesthetics rather than excessive logos. It inherits the brand’s dedication to balancing tradition and innovation, integrating subtle craftsmanship details honed over six generations of artisans.
Targeting discerning consumers—mostly 31-40-year-old urban women with middle to high purchasing power who pursue refinement—Hermès underwear meets their demand for quality and taste. It is more than intimate wear; it is a reflection of Hermès’ heritage, bringing luxury and comfort into daily life with every piece.