LACOSTE Polo shirts trace their roots to 1926, when French tennis legend René Lacoste revolutionized athletic wear. Tired of the stuffy, restrictive long-sleeve shirts of the era, he designed a short-sleeve alternative with a soft collar and breathable fabric, which he wore to win the U.S. Open that year. This innovative design laid the foundation for the modern Polo shirt, and in 1933, Lacoste officially launched his brand with this iconic piece.

Premium materials and classic details define these shirts. The core fabric is high-quality piqué cotton, known for its honeycomb texture that ensures breathability, moisture-wicking and durability—ideal for sports and daily wear. The most recognizable element is the small crocodile embroidery on the chest, derived from Lacoste’s nickname "the Alligator" due to his tenacious playing style. Classic silhouettes include a tailored fit, two-button placket, and a longer back hem (to avoid wrinkling when seated), balancing functionality and elegance.

Over the decades, LACOSTE has evolved the Polo shirt while preserving its essence. Modern iterations introduce diverse colors, from classic whites and navy to vibrant hues, along with contemporary touches like oversized fits and subtle texture variations. These shirts seamlessly transition between occasions: paired with chinos for a refined casual look, with jeans for everyday comfort, or even with shorts for sports and vacations.

More than just clothing, LACOSTE Polo shirts symbolize a timeless French lifestyle—relaxed yet sophisticated, sporty yet elegant. Worn by presidents, celebrities and fashion enthusiasts alike, they remain a wardrobe staple, proving that true luxury lies in enduring design, quality craftsmanship and effortless style.