Founded by French tennis legend René Lacoste in 1933, LACOSTE pioneered the modern Polo-shirt to replace the stiff, uncomfortable long-sleeve tennis attire of the era, revolutionizing the sportswear industry. The brand’s iconic crocodile logo stems from Lacoste’s nickname “the Alligator”, bestowed by the American press after a Davis Cup bet, symbolizing his tenacious and competitive spirit on the court. LACOSTE Polo-shirts adhere to the brand’s core design philosophy: clean minimalist lines, a two-button placket, and a slightly longer back hem for ease of movement, embodying understated French elegance without unnecessary ornamentation.

Every LACOSTE Polo-shirt is defined by meticulous craftsmanship and premium materials. Core styles are crafted from high-quality piqué cotton, a breathable and wear-resistant knitted fabric that keeps the body cool and comfortable, suitable for both sports and daily wear. The ribbed collars and cuffs are tightly stitched to maintain their shape and prevent loosening, while the iconic crocodile logo is exquisitely embroidered, ensuring vivid details and long-lasting durability. Fine stitching and high-grade buttons further enhance the garment’s premium texture, balancing practicality with refined craftsmanship.

Their exceptional versatility makes them suitable for a variety of occasions. Pair them with jeans and sneakers for a casual daily look, match them with chinos for a polished leisure outfit, or wear them for light sports such as tennis and golf. Ideal for daily commutes, casual gatherings or resort trips, they seamlessly blend sporty charm with French elegance. Beyond being a piece of clothing, these Polo-shirts carry LACOSTE’s long-standing spirit, integrating tennis heritage with modern casual taste, and standing as a timeless symbol of effortless refinement.