Founded by French tennis legend René Lacoste in 1933, LACOSTE revolutionized sportswear by creating the modern Polo-shirt to replace stiff, uncomfortable long-sleeve tennis whites[4][6]. The brand’s iconic crocodile logo originated from Lacoste’s nickname “the Alligator”, given by American press after a Davis Cup bet, symbolizing his tenacious on-court spirit[4][7]. LACOSTE Polo-shirts retain the brand’s core design ethos: minimalist lines, a two-button placket, and a slightly longer back hem for ease of movement, embodying understated French elegance without excessive decoration[2][6].

Meticulous craftsmanship and premium materials define every LACOSTE Polo-shirt. Core styles adopt high-quality piqué cotton, a breathable, wear-resistant knitted fabric that keeps the body cool and comfortable, ideal for sports and daily wear[3][6]. The ribbed collar and cuffs are tightly stitched to maintain shape and avoid loosening, while the iconic crocodile logo is exquisitely embroidered, ensuring vivid details and long-lasting durability[1][4]. Fine stitching and high-quality buttons enhance the garment’s premium feel, balancing practicality with refined craftsmanship[1].

Their remarkable versatility makes them suitable for diverse occasions. Pair with jeans and sneakers for a casual daily look, match with chinos for a polished leisure ensemble, or wear them for light sports like tennis and golf[2][5]. Suitable for daily commutes, casual gatherings or resort outings, they seamlessly blend sporty charm with French elegance. Beyond clothing, these Polo-shirts carry LACOSTE’s century-old spirit, merging tennis heritage with modern casual taste, standing as a timeless symbol of effortless refinement.