Founded by Mike Amiri in Los Angeles in 2014, AMIRI redefined modern street luxury by fusing the energy of 50s and 90s American youth culture with refined European craftsmanship. Drawing deep inspiration from LA’s vibrant rock scene and Hollywood’s glamorous allure, AMIRI shirts feature iconic design elements: dazzling crystal-studded logos, sleek metallic stud accents and intricate embroidery that exude unapologetic rock ’n’ roll attitude. Available in both relaxed and tailored silhouettes, they break gender boundaries, blending West Coast ease with luxurious details to suit diverse fashion tastes.

Exquisite craftsmanship and premium materials are the foundation of every AMIRI shirt. Core styles are crafted from soft cotton or modal-polyester blends, delivering a sumptuous, breathable feel that drapes smoothly while maintaining its shape through repeated wears. Iconic motifs are applied via hand-set crystal inlays and delicate embroidery, ensuring vivid shine and long-lasting durability. Some premium styles boast Italian manufacturing, complemented by reinforced stitching and pre-wash treatment, perfectly balancing glamorous details with everyday practicality.

Their remarkable versatility shines across various occasions, from casual daytime outings to stylish night gatherings. Pair embroidered shirts with distressed denim for an authentic rock-inspired street look, or layer tailored styles under leather jackets to elevate glamour. Suitable for daily commutes, music festivals or luxury casual events, they seamlessly blend comfort with sophistication. Beyond clothing, these shirts embody AMIRI’s spirit—celebrating individuality, rock rebellion and the seamless fusion of street culture and high-end craftsmanship.